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The apply of emotional intelligence
ZeroState is the first marketplace in the world, applying the emotional intelligence, which effective manage the customer loyalty through the emotional involvement.
The platform is based on emotional intelligence and provides an effective interaction between business and consumers, based on emotional bonds and attachments.
The path to customer loyalty goes through emotional engagement. If you think about the brand you buy it. The Japanese can do advertising that affects to the subconscious mind.
The emotional intelligence in the advertisement
The most striking examples of such effects can be taken from Japanese advertisement. It may contain nothing at all about the advertised product, except the image of product or brand. And the whole concept is aimed to create a connection between the strong emotions and product. And it works. It is the simplest of all connections: stimulus — reaction. The consumer at the deepest level of information is fixed that the joy, comfort, pleasure or friendship is associated with a very specific product. Among the examples we know are: Tefal takes care of us, L’oreal is the beauty, quality, status and pleasure which we worthy. Even the main efforts of SSM-promotion in social networks are focused on human emotions. In order to strengthen them are using the fashionable memes and bright images.
If you managed to cause the strong emotions in a person, light a spark in him or her and fascinate with your message, you will get an emotionally involved client. Such client is a grateful client. Thanks this there is a “word of mouth” that sells your product when you are resting.
The emotional intelligence is a door to success
The emotional intelligence (EQ) is the door to self — knowledge. The term, introduced by American researchers is studying the factors of success and uniting them in the concept of “emotional intelligence”. This term has used in business, because the development of emotional intelligence or emotional competence can significantly improve the efficiency of employees, owners and increase the profits.
To be realized in all the spheres of life, important for you, you need to have the communication skills and organization. Scientists say that our success depends on emotional intelligence (EQ) for 80% and only for 20% on relative intelligence (IQ). This is because the EQ components are directly responsible for decision-making, performance, and communication.
The basement of ZeroState is an application for reviews about anything in one word. This word has a sensual-emotional color or grade.
How does the Emotional intelligence work in ZeroState
The emotional intelligence (EQ) is what a person feels in relation to his environment, the feeling that arises in us before coming into mind and using social filters and evaluation of “good” and “bad”. These feelings person wants to share and discuss.
We are collecting all these feelings through our app and giving you the opportunity to share them, build a rating, use to gain knowledge about the product or service, as well as earning on them!
ICO is used to start a wide advertisement of application, hire specialists for its further development and improvement, access the application to international markets and search for advertisers. The goal is to create an international project accessible to users and advertisers around the world, and through emotional involvement to connect all people from different countries and cultures within a single platform.
ZeroState's team members.
Co Founder & CEO
Chief Project Manager
Chief Visionary Officer