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The Liquid Bonus® Loyalty is a global association targeting the retail, loyalty and discount businesses, eliminating country borders to serve retail customers around the world. With a successful proof-of-concept already in place and a number of essential partnerships underway, Liquid Bonus® Loyalty is announcing its first Initial Coin Offering (ICO) in order to grow and develop its business worldwide.
The modern global loyalty ecosystem without the intermediary Liquid Bonus® infrastructure is looking like the global cellular communication ecosystem before the introduction of automatic roaming service. At that time, all mobile network operators worked autonomously, providing communication services solely to their regional subscribers. Some of them have later managed to sign direct agreements with other operators thus only covered subscribers were benefiting from a manual roaming service (roaming service by prior application). In fact, such transitional business model is very similar to the existing loyalty coalitions that do not eliminate the main friction of centralized systems thus remaining “local” by either geographical or business feature.
According to the latest BOND BRAND LOYALTY report in collaboration with VISA, «Since our 2014 study, the average number of Program memberships per American consumer has increased steadily from under 11 Programs to over 14. Meanwhile, the number of Programs in which Members are active, meaning they have earned or burned Program benefits or rewards, is virtually unchanged at just under 6.7 (47%). This suggests that Americans are willing to enroll in additional Programs, yet their capacity to engage has reached a threshold.»
If the current trend will not change very soon, and the number of proprietary centralized loyalty and discount programs will continue to grow at the same pace, then the percentage of active users will drop down to 30% by 2020 thus casting a doubt on the feasibility of creating new centralized loyalty programs.
The Liquid Bonus® Loyalty is a global, decentralized intermediary working to facilitate existing loyalty and discount programs, by:
• Overcoming the growing pains caused by the inability for customers to manage effectively more than 5-8 loyalty subscriptions;
• Developing a smart way to get rid of excessive liability caused from expiring proprietary loyalty points by converting them into interoperable LiqBo® tokens;
• Uniting loyalty and reward programs into a decentralized, distributed, secure and unified medium;
• Allowing instant transfers of proprietary bonus points to interoperable LiqBo® tokens, and back, for an optional loyalty providers' conversion fee;
• Enforcing strict anonymity of all loyalty providers' data;
• Providing the highest level of security to protect transactions and data;
• Providing a common user-friendly mobile and PC interface for every participating loyalty program thus making the Liquid Bonus wallet the most effective marketplace for loyalty and rewards.
All of these valuable features have been combined in one system, using the modern blockchain approach, while responding to retailer’s demands for fast transaction throughput. The use of state-of-the-art “SIDECHAIN with 2-WAY PEG” implementation means that the Liquid Bonus® Loyalty solution is a main contender for becoming the loyalty application of the future.
The unique Liquid Bonus® Loyalty tool for end-users fulfills all major social and reward needs of retail customers. With its comprehensive functionality and user-friendly mobile interface, it presents valuable advantages over other loyalty applications for retail users. It is essential that the consumer abstraction from numerous proprietary loyalty interfaces is not proclaimed mandatory, but it will serve as a rescue for those consumers who have already accumulated so much fatigue that they are potentially ready to ignore any other loyalty proposals
"All raised funds will go to the development of the best in class blockchain-based, decentralized, intermediary ecosystem for loyalty, aimed at serving retail customers all over the world”, said Julius Kuznetsov, founder and CEO of FINSTICK Innovations LLC, the initiator of the Liquid Bonus Loyalty project. "The Liquid Bonus Loyalty system will not be owned by FINSTICK Innovations or by any other Party. Instead, it will be operated based on consensus of participating brands and retailers forming a unique, global, loyalty infrastructure based on distributed ledger”.
LiquidBonus's team members.
Founder & CEO
Co-founder & CTO
Data Strategy Director